BASIN STRATEGY · FOR E-COMMERCE BRANDS
Know exactly where to grow next, in 10 days.
Senior-level strategy, delivered as a plan you can start the next morning.
BASIN STRATEGY AUDIT
A senior look at your whole business, not just a checklist.
Most audits look at one channel. This one looks at your customers, products, channels and brand together.
It starts with a conversation and your numbers, and ends with a clear plan for your growth.
What you walk away with
- 01
Where your growth is.
The two or three biggest opportunities in your business.
- 02
What’s blocking it
What’s holding performance back, and why.
- 03
What to do first.
A short, prioritized list sized for your team.
- 04
A walkthrough and a written report.
Gordon takes you through what he found, and the report is yours to keep.
The plan is yours, with everything you need to make the next move.
( How it works )
About two hours of your time, start to finish.
01Leadership interview
Up to 60 minutesWith the founder or whoever owns growth: where the business is, what you’ve tried, and where you want it to go.
- 02
Read-only access
About 20 minutesShare your numbers and the documents you already have. Basin can look; nothing can be changed.
- 03
Analysis
Up to 10 business days*Your customers, products, channels and brand are worked through to find where the growth is and what’s in the way.
- 04
Walkthrough
30–60 minutesWhat was found and what to do first. You keep the written report.
- 05
From $2,500
The Strategy AuditOne fixed fee for the whole audit, agreed before any work starts. Nothing open-ended.
- Fixed by brand sizeSet by the size of your brand, not by the hour.
- Read-only accessBasin can look; nothing can be changed.
- NDA availableSigned before you share a single number.
About the founder

Gordon Zhang
Founder, Basin Strategy
12+ years in consumer brand marketing
From both sides of the table: leading digital strategy at Rethink (agency), and in-house at Native Shoes and Vega.
Every audit is done by Gordon, from the first interview to the final walkthrough.
Experience across:

Start with an intro call.
A 20-minute conversation about where your business is and whether the Strategy Audit is the right fit. If it isn’t, you’ll hear that too.
Book an intro call