BASIN STRATEGY · FOR E-COMMERCE BRANDS

Know exactly where to grow next, in 10 days.

Senior-level strategy, delivered as a plan you can start the next morning.

BASIN STRATEGY AUDIT

A senior look at your whole business, not just a checklist.

Most audits look at one channel. This one looks at your customers, products, channels and brand together.

It starts with a conversation and your numbers, and ends with a clear plan for your growth.

What you walk away with

  1. 01

    Where your growth is.

    The two or three biggest opportunities in your business.

  2. 02

    What’s blocking it

    What’s holding performance back, and why.

  3. 03

    What to do first.

    A short, prioritized list sized for your team.

  4. 04

    A walkthrough and a written report.

    Gordon takes you through what he found, and the report is yours to keep.

The plan is yours, with everything you need to make the next move.

( How it works )

About two hours of your time, start to finish.

  1. 01

    Leadership interview

    Up to 60 minutes

    With the founder or whoever owns growth: where the business is, what you’ve tried, and where you want it to go.

  2. 02

    Read-only access

    About 20 minutes

    Share your numbers and the documents you already have. Basin can look; nothing can be changed.

  3. 03

    Analysis

    Up to 10 business days*

    Your customers, products, channels and brand are worked through to find where the growth is and what’s in the way.

  4. 04

    Walkthrough

    30–60 minutes

    What was found and what to do first. You keep the written report.

  5. 05

    From $2,500

    The Strategy Audit

    One fixed fee for the whole audit, agreed before any work starts. Nothing open-ended.

    • Fixed by brand sizeSet by the size of your brand, not by the hour.
    • Read-only accessBasin can look; nothing can be changed.
    • NDA availableSigned before you share a single number.

About the founder

Gordon Zhang, founder of Basin Strategy

Gordon Zhang

Founder, Basin Strategy

12+ years in consumer brand marketing

From both sides of the table: leading digital strategy at Rethink (agency), and in-house at Native Shoes and Vega.

Every audit is done by Gordon, from the first interview to the final walkthrough.

Experience across:

Uniqlo, Molson Canadian, Vega, A&W, Native

Start with an intro call.

A 20-minute conversation about where your business is and whether the Strategy Audit is the right fit. If it isn’t, you’ll hear that too.

Book an intro call

Basin Strategy · Vancouver, BC · gordon@basinstrategy.com · ©2026